For sale is an e-commerce business selling vitamin nutritional products with a focus on the weight loss category. Founded in July 2013, the Company has been realizing a positive growth trajectory. The client base is predominately female customers, aged between 20-55.

The Company sells nutrition products that have no side effects from caffeine and unwanted chemicals. It is the only online store in Australia selling Garcinia Cambogia, a natural fat burning product. They also sell other complimentary products such as Colon Cleanse, Revive Adrenal Formula, a Probiotic and more. Business is currently Australian focused yet can be operated from anywhere.

Highlights & Key Assets:

– High quality nutritional supplement products
– Strong loyalty: positive feedback from many satisfied customers (and many customers who were dissatisfied with competitors products)
– Constant re-purchases by customers with many doing 4 or more purchases
– Consumable product with continuous restocking by customers
– Minimal time commitment for running the business
– Potential of the weight loss category – ever present and expanding market ; opportunities to enter new markets and expand product range
– Professional website
– Existing traffic
– Social accounts
– Good rankings within weight loss category
– Large Email database of 8,000+ prospects and 3,000+ customers

Market Research:

Weight loss is a huge market and adults are one of the biggest impulse purchasers out there. It is a highly responsive niche that has a very large captive audience. The weight loss market has always been full of very hyper responsive buyers and although it does get impacted by down economies it is remains a healthy market. People are willing to spend money time and time again to improve their bodies for themselves, their partners and their careers.

20 Billion is the annual revenue for the weight loss industry, including diet drugs, diet books and weight loss surgeries.

108 Million people are on diets every year in the US alone. Typically, they make 4 to 5 attempts to lose weight every year.

85% of customers consuming weight-loss products and services are female.

Growth Potential:

– Expand on Amazon
– US and UK market
– Increased focus on Pinterest Ads and Facebook Ads
– Send restock emails to regular buyers (this has recently implemented this and can be improved further)

Support/Training:

Owner will provide transition, training and support as needed to ensure a successful transition and they are open to discussing any specific needs the new owner has. Owner is fully committed to transfer their know-how to the new owner.

Owner currently only spends about 1-2 hours per week on the business. During that time they check over Google Analytics/ Adwords and look for things to optimize within the business.

Current product supplier will keep pricing the same and continue to work with a new owner. Seller also has quotes from other suppliers.


Reason For Selling:

The owner has had this business for 4 years. They have been working on a different startup for the last 6 months and want to move to a new industry.