The business is focused on a collection of fitness apps that offer fitness plans for women by women coaches. The company help its customers discover programs designed by the experts that will help them look and feel their best for a lifetime. The company partners with top fitness influencers and creates top fitness apps. The fitness influencer provides the owners with the content and distribution. The company takes care of the design, development, user support and backend ops in exchange for half of the revenue (most of the time).
The business began in 2017 and over the years, the company has accumulated a lot of assets: iOS code and design that can be repurposed with very little overhead; and a large email list of 120k+ fitness users.
Currently, the company is consolidating all of the trainers, programs and apps into one main platform. This will make it much quicker and cheaper to onboard new trainers and programs. In addition, the experience will be superior for the users as they will have access to a variety of plans.
Highlights & Key Assets:
o Not just an app business - It also includes a main website, websites for each trainer, direct revenue and revenue that is spread across multiple trainers.
o Steady cash flow. The apps have generated cash flow with very little overhead.
o Scale. There is a lot of source code to quickly build an individual app for a trainer (1-2 weeks max). In addition, the company provides a platform to on-board new programs and trainers without having to build out individual apps.
o Partnerships. Working with 9+ fitness influencers with a combined social following of 8M+ followers. These partnerships can be leveraged not only to sell digital content, but also other products in fitness.
o High quality apps with clean design.
o Email list of 120K+.
o Super loyal customers - most of them are very dedicated fans of the influencer.
o Minimal time commitment (2-5 hours/week for the owner).
o Expanding niche - some of the apps focus on weight lifting for women which is gaining popularity.
The company owner is willing to offer a training period depending on your needs. The current outsourced developers will continue working with a new owner. The code is well documented and could also be taken over by a new developer.
Reason For Selling:
The owner has been a solo entrepreneur since 2013. He has built individual fitness apps, apps for trainers, an Amazon FBA business, a drop-shipping business, flipped real estate, bought properties and hosted them on AirBnB etc.
At this point, he is burnt out of working on so many different projects by himself. He does not have the motivation to continue. He'd like to cash out, take some time to decompress, go work at a tech company with a team for a year, re-group and start something different 1-2 years from now.
He realized this business is set up to explode and with the right new owner it can really take off. Someone that is good at customer acquisition, branding and/or trainer acquisition is the perfect fit.
Sale Pending: No
First Seen: Sat, Jul 23rd 2016
Last Updated: Thu, Jul 11th 2019