This eCommerce business makes and sells nostalgic Halloween costumes that have cult-classic appeal. Customers seek out these costumes so the business doesn’t have to go out of their way trying to capture attention. They rank #1 on Google organic, #1 Google paid, #1 paid product ads, and #2 on Amazon. These costumes are popular with college students and people in their late 20’s and 30’s.

Over the past 12 years, the owners have built a business that basically runs itself, with little effort to operate. They have partnered with a fulfillment company to hold inventory and fulfill orders, so they never even touch the product.

Highlights & Key Assets:

o #1 organic Google search positions for their most valuable keywords
o #1 position for Google Adwords:
Optimized Adwords for an efficient conversion machine
o #1 position for Google Product ads (with multiple ads appearing)
o #2 position on Amazon for complete costume (and the only company selling the complete costume)
o Lots of natural SEO links
o 12 years in business
o Multiple websites, Amazon seller account, and social media assets
o Email list of 4,249

Growth Potential:

o Expanded advertising – Facebook, Instagram, other platforms
o Additional products (owners have a list they will share with new owner)

Support/Training:

Full support and training will be provided. This is negotiable depending on your needs. During peak season around Halloween, business may take 16 hours/week to operate, rest of year is about 1.5 hours/week.

Reason For Selling:

The two business partners started this when they were in college and have run it as a passive side income since then. Both partners have full time jobs and one recently had a child. They want to reduce distractions and the other partner wants to focus on what he does best (software dev at a small tech startup).