Back to Listings Niche T-Shirt & Costume eCommerce Business - 12 Years of History

Asking Price : $110,000

Annual Gross Revenue : $100,752

Annual Net Profit : $38,175

Profit Multiple : x2.88

Inventory Value: -

R-Index : 129

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From the Broker

This eCommerce business makes and sells nostalgic Halloween costumes that have cult-classic appeal. Customers seek out these costumes so the business doesn’t have to go out of their way trying to capture attention. They rank #1 on Google organic, #1 Google paid, #1 paid product ads, and #2 on Amazon. These costumes are popular with college students and people in their late 20’s and 30’s.

Over the past 12 years, the owners have built a business that basically runs itself, with little effort to operate. They have partnered with a fulfillment company to hold inventory and fulfill orders, so they never even touch the product.

Highlights & Key Assets:

o #1 organic Google search positions for their most valuable keywords
o #1 position for Google Adwords:
Optimized Adwords for an efficient conversion machine
o #1 position for Google Product ads (with multiple ads appearing)
o #2 position on Amazon for complete costume (and the only company selling the complete costume)
o Lots of natural SEO links
o 12 years in business
o Multiple websites, Amazon seller account, and social media assets
o Email list of 4,249

Growth Potential:

o Expanded advertising – Facebook, Instagram, other platforms
o Additional products (owners have a list they will share with new owner)


Full support and training will be provided. This is negotiable depending on your needs. During peak season around Halloween, business may take 16 hours/week to operate, rest of year is about 1.5 hours/week.

Reason For Selling:

The two business partners started this when they were in college and have run it as a passive side income since then. Both partners have full time jobs and one recently had a child. They want to reduce distractions and the other partner wants to focus on what he does best (software dev at a small tech startup).

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Sale Pending: No

First Seen: Sat, Feb 10th 2018

Last Updated: Wed, Nov 28th 2018

Rhodium Weekend 2015
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