Back to Listings Premium WordPress Theme Business

Asking Price : $390,000

Annual Gross Revenue : $186,019

Annual Net Profit : $155,209

Profit Multiple : x2.51

Inventory Value: N/A

R-Index : 144

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From the Broker

This business offers over 20 unique WordPress themes, and one WordPress plugin, sold to customers as one-off purchases. The four newest themes and one plugin also require customers to pay a recurring annual subscription for continued support and product updates.

The current owner - who established the company in 2010 with only 3 themes - is ready to move on, but will pass on a stellar customer database of over 53,000 - as well as email subscriber list of over 30,000 strong - sought entirely through organic means.

There are an impressive number of growth opportunities for a new owner to take advantage of, most of them unexplored. In fact, only content creation (blog posts) and its affiliate program are active at this time.

All other opportunities - whether paid advertising campaigns (there is currently no Google Adwords or other paid content effort); social media marketing; SEO improvements; third party marketplace promotion; other PR or offline awareness campaigns - are virtually untapped.

Updated October 2019: While there is one contractor (located in Romania) who maintains customer support, the current owner's involvement has been 99% passive over the past six months.

It is recommended that the new owner be able to understand how to build new themes and plugins, or at least be prepared to invest in someone to assist with creating new products and maintaining current ones. The current owner used to budget 10-15 hours for such work before scaling down.

Given one's full attention and interest in its product offering, as well as marketing efforts yet to be trialed, the business stands to grow nicely with its next leader at the helm.

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Sale Pending: No

First Seen: Wed, Feb 14th 2018

Last Updated: Wed, Oct 9th 2019


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