Back to Listings Listing #44328: Parenting

Asking Price : $127,393

Annual Gross Revenue : $57,907

Annual Net Profit : $52,714

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for an advertising business created in April 2009 in the parenting niche. The site is a blog dealing with topics surrounding parenting and is monetized via ads. The business currently requires very little time to maintain as is, but there are several opportunities to grow the business by adding additional sources of income.

Some of the additional sources of income the new owner may be interested in exploring include digital products, dropshipped products, Amazon FBA, affiliate marketing, coach/expert marketplace, and sponsored posts.

Prior to February 2017 the blog was monetized via sponsored posts and the sellers have an extensive list of firms that they worked with in the past for sponsored posts. The business has a presence on social media, but the majority of the site's traffic comes from Google organic searches. One page in particular brings in the majority of traffic to the site, so directing people to other areas of the site through this page is an opportunity to scale the business.

While the business had a fairly large email list in the past, the sellers let the list lapse over 3 years, so it is no longer valid and was deleted. The new owner may wish to start collecting emails once again if they are interested in using email marketing as a growth strategy for the business.

* The site has gone through a couple of domain changes, but has used the current domain since 2009. One of the previous domains will be included in the sale of the business, while the other is no longer owned by the seller.

Site Highlights

Average Monthly Revenue: $4,826

Average Monthly Expenses: $433

Average Monthly Net Profit: $4,393

* We are using the last 10 months to determine the averages.

Assets Inlcuded in Sale

Included in the sale of this business are:

  • Domain and site content/files
  • Social accounts (Facebook, Twitter, Instagram, Pinterest, and YouTube)
  • Previously-used domain

Work/Skills Required

The seller spends very little time on this business day-to-day. Content is added sporadically and added to social media.

Reason for Sale

The owners are no longer interested in running the business as their children are getting older.

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Sale Pending: No

First Seen: Mon, Mar 12th 2018

Last Updated: Mon, Mar 19th 2018

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