As a country world renowned for its sunny warm weather and sandy beaches, it is no surprise that solar power is popular down under. What is surprising is the pace at which solar photovoltaics (PV or solar panels) installations have grown in the past 12 months. Industry data shows a total of around 1.34GW of new solar power was installed and operational by year end 2017. This number represents the installation of an amazing 3.5 million roof top panels (roughly 9500 installations per day). Record numbers of Australians and Australian business owners are shopping online for solar and energy storage solutions and accordingly solar lead generation is booming.
Launched in 2012, this business is a performance marketing company focused on the Clean Tech (solar power generation and energy storage) industry in Australia. Operating as the lead generation provider to a growing base of over 700 solar providers throughout the country, the company has developed a finely tuned machine for creating high quality, validated solar leads which it in turn sells to clients via its wholesale service and an ad hoc leads marketplace.
What sets this business apart from others in the industry is that it has been optimized and tuned over 5 years to the extent it now operates as a fully automated and highly profitable online lead generation ecosystem. Encompassing cutting edge digital advertising technology, front-end portals, back-end panels and APIs fully integrated to enhance the user experience across hundreds of daily stakeholders including clients (lead buyers), homeowners and companies (quote requesters), partners and staff.
Financial results for the company have been explosive for the last fiscal year and trailing twelve months. The company has generated an average net profit of over $142k AUD per month for 2018 and delivered a net profit margin of 60% in its last 12 months of operations. It is on track to complete the Trailing 12 Months through August 2018 at around $1.5M AUD in net profits. In fiscal year end June 2017, the company generated a daily average of 184 validated leads making it the largest lead generation service for the solar industry in Australia.
This company is an excellent acquisition target for any company playing in the solar industry in Australia or wishing to enter from other geographies. It also represents a great opportunity for those in the lead generation space or those looking for a highly-automated internet venture with strong margins and tremendous growth.
Price & Financial Summary
Listing Price $4,968,000 AUD
TTM Gross Revenue $2,310,595 AUD
TTM Cash Flow $1,386,633 AUD
Listing Price $3,600,000 USD
TTM Gross Revenue $ 1,663,628 USD
TTM Cash Flow $998,375 USD
*Converted from AUD to USD at the exchange rate of .72 on 8/15/18. USD equivalent at time of sale will vary based on exchange rates.