This listing is for a lead generation business created in January 2017, primarily in the education niche but also in the healthcare and insurance niches. The business utilizes email marketing methods to produce leads for companies, such as portals for school enrollment, and gets paid for leads generated. All marketing is done 100% through email and since the business is relatively automated to include renting email lists, full time outsourced contractors, and established marketing funnels, the Buyer would only need basic understanding of email marketing.

The value of the business is primarily in the marketing funnels, networking contacts, trained full-time contractors, and the methodology of email infrastructure. Marketing funnels include the sources of the emails, connections to the buyers of the leads, knowledge of what works for each, marketing sales copy, and methods of effectively sending email sequences.

The system is structured so that it is highly automated.  It is arranged so that emails come in automatically through an API, are cleaned and moved into the right systems to send the emails.  What emails to send, when, and any testing to improve results is handled by trained contractors.   All of this will be provided to the Buyer, and as mentioned, even if the Buyer knows nothing about email, the business is set up to run with minimal work because everyone involved is highly trained and 99% autonomous.

*Knowledge of the education or other niches is not necessary, as the business is set up so that the Buyer would not be creating any content related to the niche.

*Traffic analytics is not included as the traffic goes directly from the rented email list to the lead deal.

*Lead generation is for other businesses, so the leads generated and mailed are not owned by the company. They are 3rd party email lists that are mailed in representation of other businesses seeking lead generation services the business provides.

*We’ve decided to use a 3-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $21,620

Average Monthly Expenses: $9,665

Average Monthly Net Profit: $11,955

* We are using the last 8 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

• Marketing funnels
• Networking contacts
• Trained full-time contractors
• Methodology of email infrastructure

Work/Skills Required

The Seller currently spends around 6-7 hours per week:

• Daily:
  • Check reports
  • Talk to possible data and offer and email service providers
  • Negotiate deals
• Weekly:
  • Pay contractors

•  Monthly:
  • Send Reports,
  • Pay contractors
  • Pay data providers, servers, data management, and email service providers

Reason for Sale

The Seller is involved in multiple business ventures, and due to time constraints, wants to sell the business to generate some capital to focus on other ventures he is more passionate about.