Back to Listings Listing #44573: Gaming

Asking Price : $762,680

Annual Gross Revenue : $305,436

Annual Net Profit : $295,236

Profit Multiple : x2.58

Inventory Value: -

R-Index : 141

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From the Broker

This listing is for an app business created in December 2016 in the gaming niche. The site earns money through ads and in-app purchases. The business comes with a portfolio of 120+ games and has over 8M organic downloads with 372k+ active users and 1.1M monthly active users. From the beginning, the Seller structured the business to be a “branded“ company in order to build up a users base and community which are supporting long-term growth.

This business makes games for Google Play, the iOS App Store, and the Amazon store. It is monetized with several ad networks with a mediation partner, which is a bidding system to always get the highest paying ads inside the game. With so many games in the market, the business is also able to cross-promote the games to get high positions in the charts.  Last off, the business sells several in-app “bundle packages” directly to the user.

This business requires very little time. A few clicks will get the money from the ad network to the bank. One option is to keep the business where it is at and enjoy the revenue. Another option, which the Seller has established, is to continue growth by pushing out more new games. Currently, a full-time artist produces about 5-6 new assets for a new game per month. Every Friday the Seller puts the new assets into the Unity Source code and uploads it to the Google Play store. This is an established process and takes about 4 hours. In this last year, the business produced over 100+ games.

The Buyer could be a unity developer or a business person who would outsource development, as the Seller has set up a repeatable process to build more games. This particular gaming niche has endless sub-niches and keywords to be capitalized on. There is also an email list of 3k+ customer emails, that could be used for a newsletter. Many of the emails received are the appreciation of the games, suggestions, and requests for particular new games.

*Though the artist is not aware of the sale of the business, the Seller feels the artist would have no problem continuing with the new Buyer.

*In the graph below, ‘Page Views’ are Google Play downloads per month and ‘Users’ are iTunes downloads per month.

*To limit the risk of competition, the App titles will not be automatically revealed to depositors. The Seller is happy to discuss the specifics on a Buyer/Seller conference call.

Site Highlights

Average Monthly Revenue: $25,453

Average Monthly Expenses: $850

Average Monthly Net Profit: $24,603

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Itunes account
  • Google Play account
  • Social Media accounts (Facebook, Twitter, YouTube, Instagram, Snapchat)
  • Portfolio of 120+ Games.
  • All source code, coded in Unity, C# ,iOS/Android ready
  • Server-side Cross-Promo network, with incentive and normal Advertising function
  • Database of 1,800+ custom drawn images
  • Email list 3k+

Work/Skills Required

The Seller currently spends around 5-6 hours per week:

  • At the end of the month “approving“ the ad-revenue from the Ad network. It is just to get the amount approved to send them to your bank account and only takes 2- clicks of work.
  • A full-time outsourced artist produces about 5-6 new assets for new games each month. Each day the Seller checks the artist assets for about 5-10min and communicates the direction desired.
  • Every Friday the Seller put the new assets into the Unity Source code and uploads it to the Google play store. This is a prepared process and takes about 4h of time.
  • The Seller has built their own referral system to “cross-promote“ the games to the games network. Every Friday you will see the newest game preview in the previous games and therefore you get the first installs from already existing users and get a higher rank in the charts automatically. 

Reason for Sale

The Seller wants to explore a different gaming niche.

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Listed By

Sale Pending: No

First Seen: Mon, May 21st 2018

Last Updated: Mon, Sep 24th 2018

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