After obtaining initial certification, most teachers are required to complete some type of continuing education to stay certified. The continuing education requirements a teacher must meet are different in every state across the country. Each state has the ability to regulate public education in its own unique ways, and that means educators need to keep themselves updated on changes to certification requirements, continuing education practices and professional development opportunities.
This business is an online course platform offering a full catalogue of comprehensive online courses for teacher professional development providing educators with solutions to their continuing education needs. The business is uniquely positioned to capture high-value contracts from school boards and consortiums that have an obligation to meet continuing education requirements for their teachers. Decreasing budgets in the education sector are actually an advantage to this business, as its courses are a cost-effective solution for school boards to meet their state mandates.
Revenues are generated from the sale of licenses to access course material. With a high renewal rate of 98-100% among clients, its success is evident. While some teachers or individual schools will buy access for themselves, it is more common for school boards or consortiums to make bulk purchases of licenses. Each district has several departments with their own budgets, mandates, and specific teacher development needs so districts that have bought once before often buy for other departments.
Most of the content is written, anything new will likely have content from which to draw from and/or added to, thus minimizing investment of time and resources in creation of new content. With a digital product and contractors working remotely, this is a homebased business which can be easily relocated and operated from any location with internet access. The owner spends only about 20 hrs per week operating the business. While tasks vary depending upon the time of year, overall these include sales outreach to existing customers, customer support, updates to courses, e-marketing and new course product research.
This business is an excellent opportunity for anyone with a background in education or administration for the K-12 school system. It has an extensive catalog of high quality course materials with a proven track record of sales in this space. An individual familiar with teaching, working with teachers and school boards at an administrative level could leverage this past success into strong future growth by providing a sustained sales effort to break the business through to the next level.