Back to Listings Listing #44746: General

Asking Price : $190,656

Annual Gross Revenue : $379,257

Annual Net Profit : $91,515

Profit Multiple : x2.08

Inventory Value: -

R-Index : 169

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From the Broker

This listing is for an Amazon FBA business created in June 2016 in the general niche. The included Amazon Seller Central account has 9 SKUs and 4 brands. These range from tools to make a popular drink to swimwear to baking. The business has popular, quality products, three of which are currently 'Amazon Choice'. With good year on year growth, good reviews, and low hours worked, this Seller is willing to go out of their way to help the new owner with the transition.

The main brand is in a niche with passionate hobbyists and the Seller has observed a great deal of brand loyalty. For this brand, the Seller has recently finished a Wordpress site, complete with articles. This brand also has a small social media following that the business has been building up over the last few months. The Seller currently does no marketing or revenue generation with these accounts and this is a growth area for the future.

The Seller works around 4 hours per week doing performance and inventory checks, as well as customer service and review management. A VA also handles some of this work, as well as promotions, and would be happy to continue with the Buyer. The blog posts on the website were outsourced to a niche related blogger. He is trained to automatically add new content. The business also has Hootsuite setup 3 months in advance, posting to social media every day.

The Seller has sourced and sampled a new product for this main brand. It is basically ready to go with the supplier. This custom-designed, low competition product has a very healthy profit margin and ROI profile. This product also lends itself to creating a new bundle product with the top seller. There is a real need for this specific bundle in the marketplace and given the brand products' unique positioning (highest number of reviews, and consistently very highly ranked for main keywords), this new bundle could match the revenue of the current top seller.

Site Highlights

Average Monthly Revenue: $31,605

Average Monthly Expenses: $23,979

Average Monthly Net Profit: $7,626

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • 9 SKUs
  • Amazon Seller Central account
  • Brand domain and all site content /files
  • All social media Pages (Facebook 1k, Instagram 100+, Twitter 25+)
  • Branding and logos
  • Supplier contacts
  • All PPC data, and a list of recommended campaign and relevant keywords, that the Seller has found to be successful for these products.
  • Key contacts for keywords research and listing writing (very high quality), photography and graphic design.

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 5 hours per week:

  • Once per week a quick product performance check, analyzing keyword rank, conversions rates, number of sales, and finally competition.
  • Have the VA check inventory each week, and report back when due to reorder.
  • Though the VA handles most of the day to day tasks like customer service, review management and negative seller feedback, the Seller checks in on these results.

Reason for Sale

The Seller is trying to release working capital to pay off some business loans and invest in a new venture.

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Listed By

Sale Pending: No

First Seen: Tue, Jun 12th 2018

Last Updated: Wed, Oct 3rd 2018

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