Back to Listings Listing #44697: Pets

Asking Price : $149,530

Annual Gross Revenue : $364,928

Annual Net Profit : $61,874

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for a dropshipping business created in September 2015 in the pet niche. The Shopify site features a range of straight-dropshipped products, private label products, and print on demand products relating to both pets and pet owners. The site gets nice diverse traffic between 70% paid, 20% organic, and 10% email marketing.

Though recently the Seller has lost focus, there is a team of employees in place ready to help the Buyer, and the Seller will go above and beyond to help in the transition. The Seller is proud that in the past 6 months 30% of sales are from returning customers. Social media presence is strong with over 100K Facebook followers and over 200K Pinterest views monthly. All the content on the site was written by a blog writer, who can work with the Buyer if desired.

Most of the business is automated as the Seller kept only the advertising and product research work for themself, but even this could also be automated or outsourced in future. The four employees include a customer service and email specialist, a designer and product uploader, a fulfillment specialist, a graphic (photo/video editing) specialist. The employees are happy to continue with the new owner.

The Seller is including the business’s eBay account, Amazon Seller Central account, and Google account, all of which have been branded to the store, but not yet been monetized. The email list of 80,000 is being monetized to the fullest, with 2-3 emails per week sent. The list is segmented in multiple ways to maximize the funnel.

*The Buyer may opt to send inventory to Amazon for fulfillment — something the Seller has done in the past with best selling products.

*In May 2016 the domain was changed as part of re-branding the store. To be clear, it was only the domain and logo which changed, not the Shopify Admin.

Site Highlights

Average Monthly Revenue: $30,411

Average Monthly Expenses: $25,255

Average Monthly Net Profit: $5,156

* We are using the last 9 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain and all site content /files
  • Email list of approximately 80K+
  • All social media Pages (Facebook, Instagram, Twitter, Pinterest, Google Plus, YouTube)
  • Shopify account, with 3 themes
  • Branding and logos
  • All advertising information and data
  • Supplier contacts
  • Ebay account
  • Amazon Seller Central account
  • Lifetime access to dropshipping apps

Work/Skills Required

The Seller currently spends around 4 hours a day taking care of advertising, though this can be outsourced:

  • Answer work troubleshooting (30mins -1 hour)
  • Check previous day sales results (10mins)
  • Optimize and upload new paid ads ( 1-2 hours)
  • Give workers their weekly tasks

Reason for Sale

The Seller has been invited to partner in a deal he can't say no to. Though this website is 'his first baby', it takes the Seller time they no longer have. In other words, the Seller wishes to see this business grow in other hands rather than see both of the opportunities fail from divided focus.

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Listed By

Sale Pending: No

First Seen: Tue, Jun 12th 2018

Last Updated: Fri, Nov 2nd 2018

Rhodium Weekend 2015
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