Back to Listings Listing #44691: Design

Asking Price : $256,765

Annual Gross Revenue : $121,992

Annual Net Profit : $77,028

Profit Multiple : x3.33

Inventory Value: -

R-Index : 115

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From the Broker

This listing is for a SaaS business created in December 2011 in the design niche. The custom built site features a software for the creative industries. Globally used by interior designers, wedding and event planners, and students of design, this software-as-a-service positions itself in between the limitations of PowerPoint and the complexity of Photoshop. With very consistent revenue and growth, a strong social following, this business currently has over 250 active customers.

The custom site was built with Java and Adobe Flex. The site offers 3 subscription plans including a 14-day free trial. Thanks to several tools, automated systems, and two employees, the Seller spends just 4 hours a week on the business mostly checking in on subscribers, and checking in with the team.

Pinterest has by far the biggest social network referral at 50%, followed by YouTube at 30%, Facebook at 12% and Instagram at 4%. Pinterest gets over 400K monthly viewers, partially due to the 17k+ followers. One of the most effective marketing strategies at the moment is working with micro-influencers, especially in the design world. The Seller also has strategies for link building, guest blogging, collaborating, creating evangelists, aligning with design schools, and more. The business’s ambassador and give-away programs help make this happen.

The business has a well thought out email funnel, for both onboarding and retaining customers. The email list has over 12,000 subscribers, which includes site visitors who signed up for the free trial to use the software. There are also automated in-app sequences, as well as re-engagement and converting email campaigns.

The help desk customer support agent in the Philippines completely manages all user communication. She is 100% equipped to handle all sorts of questions and knows the product inside out. She is happy to continue with the new buyer and she is an invaluable asset to the company. She offers excellent customer support, every of day of the week.

The Brand Ambassador is from Serbia. She is happy to continue to be the Brand Ambassador and become more involved in the marketing side of the business. As a design expert herself, she understands and can relate to the user base niche. She writes weekly blog posts using the software as the visual, creates and executes design interviews with interior design experts and high-level users, spots the trends on social media and more.

The Seller has also been fine-tuning a redesign of the UX/UI which will be available to the Buyer. This includes a revised user interface and improved user experience overall, a new pricing plan tier and subscription models using the Stripe payment gateway, brand new visual identity, a sleek website design (clean & minimal), a reimagined User Dashboard layout, a revamped public profile (designed to boost work opportunities), and Instagram and Pinterest integration with Public profiles. With all these updates, it is worth noting, the actual software stays the same.

The outsourced development team and freelance developer contacts will be provided to the Buyer. They have the entire background of the business since the beginning. The Seller is happy to arrange a handover Skype call so it all goes smoothly. Please note, the Seller is a non-technical founder so the Seller has built a strong technical team around the business for various scenarios. The Seller has opted for the outsourced model since inception, building the business based on Tim Ferriss’ 4-Hour Workweek.

*The Seller will be providing a very thorough documentation and SOP to aid the transition.

Site Highlights

Average Monthly Revenue: $10,166

Average Monthly Expenses: $3,747

Average Monthly Net Profit: $6,419

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain and all source code/site content/files
  • Stage server with new UX/UI
  • Email list of approximately 12K+
  • Social media accounts
    • Pinterest 429K+ monthly viewers, 17K+followers
    • Instagram almost 2K followers
    • Facebook 7K+ likes
    • Twitter 2.5K+ followers
    • Google Plus Page 231 followers
    • Flickr
  • Amazon AWS Server
  • Hosting accounts
  • Payment Gateways
  • Several tools
  • Extensive Standard Operating Procedures will be supplied

Work/Skills Required

The Seller currently spends around 4 hours per week:

  • Daily: Taking note of new subscribers and cancellations (email tagged for easy reference)
  • Weekly
    • Glancing over communication between the helpdesk and customers to keep tabs on recurring questions
    • Replying to @mention queries posted by the customer service agent
    • Checking Instagram posts/comments out of interest
    • Checking Slack for messages from the brand ambassador
  • Monthly maintenance
    • Discuss social media strategies and blog ideas with the brand ambassador via Slack
    • Log bugs with the development if any from users issues on the helpdesk
    • Check payment gateway account to see if all is in order

Reason for Sale

The Seller has been contemplating selling the business for the last two years due to founder burnout. The Seller would rather focus on spending time with their family.

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Listed By

Sale Pending: No

First Seen: Tue, Jun 12th 2018

Last Updated: Mon, Sep 24th 2018

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