Back to Listings Listing #44728: Apparel & Accessories

Asking Price : $134,872

Annual Gross Revenue : $478,594

Annual Net Profit : $64,738

Profit Multiple : x2.08

Inventory Value: -

R-Index : 169

Order a Professional Assessment

From the Broker

This listing is for an ecommerce, dropshipping (including print on demand), and wholesale business created in February 2017 in the apparel & accessories niche. The Shopify site features products geared toward pet lovers and has a loyal following, with almost 35% of sales coming from repeat customers opening the weekly emails. The business relies on two outsourced employees which allows the Seller to focus on managing the Facebook Ads.

Inventory is held in a third party warehouse in the US. They handle the shipping that is not being dropshipped or printed on demand. There are 5 products fulfilled through inventory. These are popular items that the Seller orders in bulk. The dropshipped products are complementary to the most popular products or have been requested by customers. The Seller has an established relationship with suppliers and has been able to secure faster shipping times, while cutting back on costs, and personalizing the items.

Facebook drives a lot of organic traffic and direct sales, with a following of 20K+. The Seller maintains Facebook, Google Shopping, and Instagram ads for the business, adds new products to the store, takes care of email marketing, and adds a blog post each month. The two employees take care of order fulfillment and customer service respectively. They are located in the Philippines, are aware of the business being sold, and are willing to continue with the Buyer.

The 16K+ email list is segmented and utilized daily. In fact, 35% of the monthly income comes from emails as the business has a 30% customer repeat rate on a daily basis. The Seller does 3-5 email campaigns per week with content, promotions, and updates. There are also 6 email sequences at the moment (recently added an immediate upsell) that are segmented based on the customer's journey in the funnel (abandon carts, browse abandonment, first-time customer purchase, indoctrination email, repeat customer flow, customer win-back, etc.).

The Seller gets wholesale requests daily and the Seller suggests it could be good to move more into the wholesale scene and establish the store as a wholesale provider to the many brick and mortar stores that have shown interest in the products. The business also gets affiliate collaboration requests with micro-influencers that are driving new and free traffic with high converting sales. The Seller has also noticed which sources convert best (Yahoo and Bing have a conversion rate of 15%), and the Seller would spend time focusing on these sources.

Site Highlights

Average Monthly Revenue: $39,883

Average Monthly Expenses: $34,488

Average Monthly Net Profit: $5,395

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain and all site content /files
  • Email list of approximately 16K+
  • Facebook 20K+, Pinterest, Instagram
  • Shopify account
  • Supplier contacts
  • An additional domain
  • The business has collected a tremendous amount of data on customers through interaction and understanding their passion for the products. This information will be shared with the Buyer.

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 10 hours per week:

  • Maintaining ads for the business
  • Vetting/adding new products to the store
  • Email marketing

Reason for Sale

The main reason for selling it is due to family obligation and another project the Seller has been appointed to take over, which is taking too much time. The Seller would like this store to keep growing in the right hands because it does provide products that are very popular and encompasses a large audience.

View Full Listing Back to Results

Listed By

Sale Pending: No

First Seen: Tue, Jun 12th 2018

Last Updated: Thu, Jan 3rd 2019

Rhodium Weekend 2015
Never Overpay Again. Download the 2019 Website Buyer's Report