Back to Listings Casual Gaming App Business - 4.5 Yrs History & 77K DAU

Asking Price : $3,250,000

Annual Gross Revenue : $746,112

Annual Net Profit : $697,021

Profit Multiple : x4.66

Inventory Value: -

R-Index : 89

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From the Broker

For sale is a casual gaming app business that was founded in late 2013 by industry gaming veterans. The portfolio of 34 apps for sale focuses on casual evergreen titles such as solitaire, blackjack, sudoku, etc. with a solid history of predictable revenue and users.

Also included is in house mediation platform which mediates between 17 ad networks for automated revenue generation on all of the apps. And also a proprietary dev engine with UI and layout tools.

Highlights & Key Assets:

o High quality apps, most with 4.5 – 5 star reviews.
o 77K DAU, 560K MAU with high percentage of players returning every month.
o Evergreen titles with consistent and predictable daily downloads.
o Automated and proprietary mediation platform mediates 17 ad partners to generate those most revenue out of every geo, out of every game. Includes reporting dashboard and ability to modify ad id’s on the fly without app updates. Drop into any game and mediate 17 networks.
o Proprietary fast 2D iOS/Android cross compatible engine complete with UI and layout tools. Build games with less overhead, that run faster, and with a smaller footprint than Unity.
o Hands off automated business that requires minimal time commitment and oversight. A few hours a week to check on things, everything else is automated.
o Many apps ranked high in search rankings

Growth Potential & Vision:

o Enormous revenue opportunity for games in the card/casino genre (i.e. Zynga acquisition of Harpan Solitaire for 42.5M).
o ~53M unfilled impressions available for added revenue. These are expected to fill as the mobile advertising industry matures and expands to new geos.
o The fundamentals of the apps are solid (consistent organic downloads, high search rankings, 4-5 star reviews). An investment in UA or cross promotion could boost this business to the next level.

Training & Support:
This is negotiable depending on your needs for a transition period. Owners are also willing to provide ongoing consulting if desired.

Reason selling:

The core app business has generally required little time from the owners for the past 2 years because the apps themselves are of high quality and the revenue generation is automated. They also have high ASO ranking apps in almost every type of game for their audience (casual games everyone knows). They believe they have reached a point of maturity for the business that is almost solely based on organic downloads. This business can significantly ramp with UA or cross promotion as all of the fundamentals are in place and solid.

The owners have several new opportunities that have presented themselves which they would like to pursue (not competitive to this current business). They have never taken in outside capital and would like to continue that model on their next venture. Thus they are looking to sell their current business to fund and fully focus on a new opportunity.

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Listed By

Sale Pending: No

First Seen: Tue, Jun 19th 2018

Last Updated: Wed, Sep 5th 2018

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