Back to Listings Listing #43784: Apparel & Accessories

Asking Price : $123,299

Annual Gross Revenue : $386,812

Annual Net Profit : $44,836

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

This listing is for an ecommerce business created in July 2015 in the apparel & accessories niche. Using a fulfillment house to hold inventory, the Shopify site focuses on the meditation and yoga niche with a charitable angle. The business has a wholesale revenue stream and has also started experimenting with some digital products such as courses. This business has a good length of earnings history and strong last 6 months.

The products are designed by the Sellers and then created by the two suppliers who manufacture all the store's products. It's worth noting that product design is not specialized as it is very easy to replicate the Sellers' process.

The Sellers are supported by 2 VAs and an email strategist. The VAs take care of customer support, social media, and some of the dealings with the suppliers. These employees know about the sale and are happy to continue with the Buyer. The content for the site is also outsourced and the monthly blog posts have already been written for all of 2018. There is also a developer and a Facebook ad strategist that are called upon as necessary.

The main traffic strategy for the site is Facebook advertising. With 58K+ Facebook followers, 10K+ Instagram followers, and 20K+ monthly Pinterest viewers, social media is important for traffic and exposure. Other traffic sources include advertising on different websites and affiliate referrals.

With 40,000+ emails on the list, email also plays a strong part in traffic for the site. The Sellers send approximately eight email campaigns per month, in addition to automated email sequences for abandoned carts, browse abandonment, customer win-back, welcome & thank you series, back in stock, programs delivered by email, and a subscription program.

Site Highlights
Average Monthly Revenue: $32,234
Average Monthly Expenses: $28,498
Average Monthly Net Profit: $3,736
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:

Primary domain & all site content/files
Shopify account
Social media pages

*Inventory is not normally included in the list price, further details can be provided to active depositors.
Work/Skills Required
The Seller and partner currently spend around 15 hours each per week on:

Facebook/Instagram advertising
Managing inventory
Managing suppliers
Managing 2 VAs and freelance email strategist
Adding 3-4 new products per month
Scheduling daily social media posts
Sending weekly content emails and monthly sales campaign emails
Answering daily customer emails

Reason for Sale
The Sellers own several other businesses and are active investors in several startups that are going to require more of their time. The business has a lot of room to grow and they would like to ensure the new owner is capable of continuing to cultivate a caring and respectful approach to their fans, employees, and community.

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Listed By

Sale Pending: No

First Seen: Mon, Jun 25th 2018

Last Updated: Mon, Sep 24th 2018

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