Back to Listings Listing #44799: Fashion Accessories

Asking Price : $1,172,287

Annual Gross Revenue : $958,043

Annual Net Profit : $401,927

Profit Multiple : x2.92

Inventory Value: -

R-Index : 128

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From the Broker

This listing is for an ecommerce business created in Jan 2016 in the beauty niche. The business sells a high-end hair styling tool via five Shopify sites, each focused on a country: AU, US, UK, CA, NZ. Each site capitalizes on a variety of organic and paid advertising, providing a diverse traffic stream. The business sells several brands, including their own privately manufactured brand which is the best seller. The business has nice year on year growth and requires low work hours from the Seller.

This business has an edge on the competition because there are very few companies around the world providing the quality that this business is able to offer. Another edge is the variety of colors and styles. The original brand was started around 20 years ago, but was limited to Australian production. Since purchasing the business, the Seller expanded the online presence and visited the business's current main factories, ensuring the quality specifications and allowing the business to scale the production.

Traffic streams include Google organic, Google paid, Bing advertising, Facebook Paid, Facebook, Instagram organic, and Instagram Paid. Six suppliers are located all over the world from China, Japan, Australia, Canada, and Taiwan. The business has exclusive arrangements with some of these suppliers which will transfer to the new owner. Although 95% of sales come from the website, the business also wholesales to a couple of retailers.

All links have been built with guest blogging. Blog posts, graphic design, and product descriptions are all outsourced and supervised. Adwords management, customer service, and social media are also outsourced by the Seller. Social media is very targeted to hairdressers who use this product for their work. The business also uses influencers from time to time. There are also three contractors who manage the day to day fulfillment to a third party logistics center. All employees are aware of the sale and look forward to continuing with the new owner.

The business has been focusing quite heavily on expanding international SEO recently. Though there hasn't been much of a return as of yet, this could be a potential benefit to the buyer as the groundwork has been done for future earnings. Also, thanks to a significant drop in the cost of goods recently, the profit margins will be positively affected next quarter.

*The business was not an online business prior to 2016, yet the website has been live on the domain for about 9 years.

Site Highlights

Average Monthly Revenue: $79,837

Average Monthly Expenses: $46,343

Average Monthly Net Profit: $33,494

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

Included in the sale of this business are:

  • Primary domain & all site content/files for 5 sites
  • Shopify accounts for 5 sites
  • Employee relationships
  • Supplier relationships
  • 10 parked domains for brand protection

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 10 hours per week:

  • Supervising marketing
  • Forecasting stock levels and growth
  • Negotiating with suppliers for favorable terms and exclusive deals when possible
  • Working on product development to stay ahead of the competition

Reason for Sale

The Seller has another project in online marketing that is taking up their time and focus.

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Listed By

Sale Pending: No

First Seen: Tue, Jul 31st 2018

Last Updated: Thu, Jan 10th 2019

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