Back to Listings Listing #44913: Pets

Asking Price : $416,972

Annual Gross Revenue : $194,311

Annual Net Profit : $192,449

Profit Multiple : x2.17

Inventory Value: -

R-Index : 163

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From the Broker

This listing is for an Amazon Associates business created in March 2016 in the pet niche. The WordPress site features articles reviewing a variety of products for dogs. Affiliate revenue comes from Amazon US, UK, and CA. There is a nice spread of traffic between pages and more than 60% of traffic is mobile. The business has been growing quickly over the last few months and requires minimal work of the Seller.

While the Seller has written some content, 95% of the content was outsourced to a writer based in the US. The Seller also created a custom script to quickly redirect users to the right Amazon shop for their country. This also makes creating and migrating links and tags very easy. This script will be included in the sale.

Almost all traffic to the site is from Google. Pinterest contributes 1% of the traffic with 67K+ monthly viewers and over 6K followers. This channel has not been monetized and is an opportunity for the Buyer to improve and continue to grow. As the site has focused on quality articles and has a relatively high conversion rate, another opportunity for the Buyer is to continue to build the business into a brand, and potentially produce private label products.

*Over the course of the business, three different link building services have been used. The first is the Seller’s own PBN of around 40 websites bought from auction and content added. These will be included in the sale. The second service was a link outreach agency and 7 links were placed in December 2017. From the third service, 16 links were purchased in February 2018. These links were from another agency that the Seller was familiar with.

*In June 2018, the business got a manual penalty from Google for using rich snippets. The Seller believed their set up was compliant with the webmaster guidelines, but after reviewing them in detail, the Seller understood their error. They immediately removed the WP plugin and sent a reconsideration request to Google on the same day. Within a few weeks, the reconsideration request was approved by Google and the manual penalty disappeared.

*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $16,193

Average Monthly Expenses: $155

Average Monthly Net Profit: $16,037

* We are using the last 8 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain and all site content /files
  • Social Media accounts
  • PBN

Work/Skills Required

The Seller currently spends around 1-2 hours per week:

  • Daily:
    • Checking the Amazon Associates stats to see if there are any irregularities (less than 10 minutes)
  • Weekly:
    • Checking the rankings and traffic. (less than 1 hour)
  • Monthly:
    • Responding to comments on the articles (less than 1 hour)

Reason for Sale

Due to a full-time job, and now starting a new company with friends, the Seller has never had enough time to bring this website to the next level. The Seller also needs capital for the new startup.

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Listed By

Sale Pending: No

First Seen: Tue, Aug 7th 2018

Last Updated: Tue, Nov 6th 2018

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