Back to Listings Listing #45014: Home Decor

Asking Price : $526,115

Annual Gross Revenue : $227,304

Annual Net Profit : $185,688

Profit Multiple : x2.83

Inventory Value: N/A

R-Index : 131

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From the Broker

This listing is for an Adsense business created in September 2015 in the home decor niche. The Wordpress site has articles featuring ideas, styles, and objects to help customers design and decorate their home. The site earns 90% of its revenue from Adsense but is diversified with revenue from other advertising platforms and Amazon Associates links. This growing business boasts 10 MIL monthly viewers on Pinterest and over 150K followers on Facebook.

The main source of traffic is organic social traffic from Pinterest. On top of a large number of monthly viewers, the business has 300K+ direct followers on Pinterest. Around 20% of the traffic is organic from Google and the site boasts quite a few returning visitors. The business has an email list of over 80K which is segmented and sent daily newsletters. The list is cleaned up on monthly basis by removing the inactive subscribers to keep the open rates high.

Three to four new pieces are published each week by outsourced writers. Three VAs handle the process of content creation, managing social media channels, and content promotion. They will not be continuing with the new owner. However, when the Sellers hired these VAs, they had no online experience at all. The Sellers have documented and tested the processes and believe that any new VA could take over the work. The Sellers will help the new owner implement these processes while they are adopted by the new owner's staff.

*The Seller has redirected some previously owned sites in the same niche to this business's domain.

Site Highlights

Average Monthly Revenue: $18,942

Average Monthly Expenses: $3,468

Average Monthly Net Profit: $15,474

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files

  • Related niche domains

  • Social media accounts

  • Email list

  • SOPs

* You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business. For more information on setting up an Adsense account, please click here.

Work/Skills Required

  • The Sellers currently spend around 10-15 hours each per week:

  • Planning

  • Managing

  • Supervising

Reason for Sale

This website was built as a family business from scratch and the Seller would like to do something different.

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Listed By

Sale Pending: No

First Seen: Mon, Sep 3rd 2018

Last Updated: Thu, Feb 14th 2019

Rhodium Weekend 2015
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