This listing is for an Amazon FBA business created in May 2017 in the home & kitchen niche. The 10 SKUs have excellent reviews, including 4 products which are 'Amazon's Choice'. One of the products was just recently launched. The brand holds two trademarks and is part of Amazon's Brand Registry Program. This growing business boasts a conversion rate of 30% or higher for 6 of the listings.

All SKUs are fulfilled by Amazon. The Sellers store most of the inventory in Amazon's warehouses (shipped directly from the supplier), but recently started using a third-party warehouse. For inspection, the Sellers use a third party company and an agent in the supplier's country. Designers and bloggers are sometimes used for specific tasks that the Sellers want to outsource. The Sellers create the listing content and social media content themselves.

The business has changed suppliers a few times in the last year and is considering some more changes based on better costs and quality. While the business has only focused on Amazon US, the products are open for international shipping, so the business gets purchases from other countries. Building on this foundation and expanding to other Amazon marketplaces is an opportunity for the Buyer to pursue.

*The dip in October 2017 was due to launching two new products and promoting three other products. The combined expenses of marketing and promo rebates affected profit.

*We've decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.