This listing is for a dropshipping business created in December 2016 in the sports & outdoors niche. The Shopify site features products used in a popular recreational water sport. The site gets the majority of its traffic from Facebook ads. The email list also contributes with almost 10,000 subscribers. This business requires minimal work from the Seller.

A VA takes care of order fulfillment, customer support, and Social Media management. She is aware of the sale and looks forward to continuing with the new owner. The Facebook page has over 20,000 followers and Instagram has almost 1,000. While most sales are from Facebook paid ads, some organic sales come through these Social Media pages. The email list has an automated workflow for first-time buyers. The Seller also sends broadcast emails to the whole list from time to time, which generates spikes in sales.

*Though this niche is classically seasonal due to the outdoor nature of the niche, the Seller has not really noticed a seasonality in their sales.

*June to August 2018 are much lower than the previous months due to a lack of focus by the Seller.

*We’ve decided to use a 4-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.