This children's educational games business was founded in 2015. They provide young children's apps with a "learning in fun" approach. Their core audience is children under the age of 5.
Most of the apps serve ads to the user for monetization. The business has a subscription-based vertical that has grown over the years. They have a growing social media side to the business with over 10,000 followers on Facebook and over 1,600 YouTube subscribers.
Highlights & Key Assets:
o Has dominated the charts, ranking #2 for the very valuable "Baby Games" keyword for 2+ years amongst other similar terms.
o The company's top app keyword gets about 1,000 organic downloads a day on average.
o High ranking keywords in the app store.
o The apps have good size ad revenue.
o Subscription-based revenue which continues to grow.
o Multiple apps that produce revenue.
o Strong customer loyalty that leads to recurring revenue.
o Minimal time commitment.
o Children's learning niche is growing all the time.
o DAU of 17K, MAU of 145K, over 1,000 daily downloads.
The owner and his business partner both own and operate a variety of other businesses. The reason for selling is they do not have enough time to put into the company to take these apps to the next level. This portfolio can be a much larger moneymaker for the right buyer. And if the new owner has the existing audience/capability this is a scalable business where the sky is the limit.
Sale Pending: No
First Seen: Wed, Oct 3rd 2018
Last Updated: Thu, Jan 3rd 2019