Back to Listings Listing #45200: Pets

Asking Price : $367,832

Annual Gross Revenue : $1,096,790

Annual Net Profit : $133,757

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

This listing is for a dropshipping business created in August 2014 in the pets niche. The Shopify site features a variety of products relating to several needs of pet owners. The site has a nice traffic split of around 55% paid, 30% organic, and 10% direct traffic. This business has strong revenue and works with several suppliers across the US.

The main traffic strategy for this business is paid advertising through Google, Bing, and Yahoo. The business also uses Facebook and Instagram to do dynamic product retargeting. The Seller sometimes posts in a couple of active Facebook groups that have a large number of potential B2C customers. There is an email list of about 5000 emails including previous customers. The Seller has some plans to test some email marketing campaigns shortly.

The business has a customer support VA who is the primary contact with the customers and vendors. He handles chat, phone calls, emails, and ZenDesk tickets. He is aware of the sale and looks forward to continuing with the new owner. An outsourced Search Engine Marketing firm manages the paid advertising with Google and Bing. This account will also transfer with the sale of the business.

*One supplier is located in Canada.

*A second branded domain redirects to the main domain.

*The business 'started' in March 2014 as proof of concept. It was rebranded in August 2014 to the current domain.

*The dip in February 2018 was due to the Seller taking an extended holiday with their family and not focusing on the business. In April 2018, one of the high ticket items ran into supply chain issues, with delays causing returned orders.

Site Highlights

Average Monthly Revenue: $91,399

Average Monthly Expenses: $80,253

Average Monthly Net Profit: $11,146

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Second branded domain
  • Shopify account (Grandfathered into a 30% lifetime discount)
  • Email list
  • Social media accounts
  • Advertising accounts
  • Advertising Agency relationship
  • Supplier relationships
  • Business tools
  • Contracts with customers and suppliers

Work/Skills Required

The Seller currently spends around 15-20 hours per week:

  • Supervising and making high-level decisions
  • Coordinating with the advertising agency
  • Determining strategies for growth opportunities
  • Answering the customer service VA’s questions
  • Assisting with quotes for high value orders

Reason for Sale

The Seller would like to focus on their business in a different industry.

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Listed By

Sale Pending: No

First Seen: Tue, Oct 30th 2018

Last Updated: Sat, Dec 8th 2018

Rhodium Weekend 2015
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