Back to Listings Listing #45255: Home

Asking Price : $977,614

Annual Gross Revenue : $345,898

Annual Net Profit : $325,886

Profit Multiple : x3.00

Inventory Value: N/A

R-Index : 125

Order a Professional Assessment

From the Broker

This listing is for an affiliate business created in September 2015 in the home niche. The Wordpress site features first-hand reviews of a specific type of furniture and other accessories for the bedroom. The site earns from a variety of affiliates. This business has a good history, an overall year on year growth, ranks well for many organic keywords, and requires minimal work hours from the Seller.

Around 55% of the traffic is organic from Google with around 40% coming directly through giveaways and coupons. Some traffic comes from Adwords ads paid for by the largest affiliate. SEO work has included page optimization, a site audit, link audits, link building via guest post purchasing, a content plan around keyword ranking, and more. Content is created and published often by a full-time VA. She knows about the sale and looks forward to continuing with the new owner.

Thanks to the giveaways which provide new followers and opt-ins, the email list has around 5000 subscribers. This is an opportunity for the Buyer to monetize as it is not currently being used at all. Facebook, Pinterest, and YouTube contribute a bit to traffic, and YouTube is especially helpful for video reviews.

*The site received a manual link penalty in December 2015. The Seller believes it was a negative SEO campaign, as others in the industry were hit with the same penalty on the same day, and the Seller does not use any 'black-hat' links. The penalty was removed 3 weeks later after the suspicious links were disavowed.

Site Highlights

Average Monthly Revenue: $28,825

Average Monthly Expenses: $1,668

Average Monthly Net Profit: $27,157

* We are using the last 12 months to determine the averages.

Assets Included in Sale

  • Included in the sale of this business are:

  • Primary domain & all site content/files

  • Social media accounts

  • Email list with 5K subscribers

Work/Skills Required

  • The Seller currently spends around 5-10 hours per week:

  • Managing the VA

  • Receiving products for reviews and taking pictures and videos to upload

  • Editing the reviews the VA writes for accuracy

  • Social media posting from time to time

Reason for Sale

The Seller is an entrepreneur at heart and is raising funds to buy and sell other web businesses.

View Full Listing Back to Results

Listed By

Sale Pending: No

First Seen: Mon, Nov 5th 2018

Last Updated: Thu, Feb 14th 2019

Rhodium Weekend 2015
Never Overpay Again. Download the 2019 Website Buyer's Report