Back to Listings 13 Year Branded Novelty Apparel, Special Effects and Home Decor eCommerce Website

Asking Price : $299,000

Annual Gross Revenue : $554,792

Annual Net Profit : $83,781

Profit Multiple : x3.57

Inventory Value: -

R-Index : 109

Order a Professional Assessment

From the Broker

The target is a branded, 13 year international eCommerce Retailer in the Novelty Apparel, Special Effects and Home Decorations Categories - featuring over 24,000 products ranging from simple costumes and decor to animatronics and complete haunted house sets, including completely custom build-to-order SKUs. Featuring 169% YOY Growth in net profit over 2017 and almost 40% top line growth, this is a currently scaling opportunity to get into a segment with high customer LTV and strong brand loyalty patterns.

This business differentiates itself with a line of branded & proprietary seasonal products thanks to an in-house design team producing one of a kind looks that can't be found anywhere else. Selling exclusively from a DTC eCommerce website, this is a seasonally dependent business peaking from August to December, catering to every major and minor holiday applicable. This is a fairly niche segment in terms of destination and impulse buy patters, and this business sees a $75 average ticket with a repeat customer base of 75%.

Thanks to a smartly situated and completely drop-ship operations platform, this otherwise very bespoke business can be operated almost anywhere with no prior experience in the space required of new ownership - this seller is motivated and willing to train for transition.

Standing head and shoulders above its competition even without an Amazon presence, this business' value proposition is very clear - new ownership can rapidly scale and incrementally grow its buyer base with the simplest of efforts, expanding into Amazon, Etsy, Pinterest and other socially salient sales channels.

This eCommerce Website Represented by:

Tech & Website Business Brokers

Reviews & Testimonials Available

View Full Listing Back to Results

Listed By

Sale Pending: No

First Seen: Mon, Dec 3rd 2018

Last Updated: Tue, Feb 26th 2019

Rhodium Weekend 2015
Never Overpay Again. Download the 2019 Website Buyer's Report