Launched in July of 2015, this standing desk and ergonomic office furniture eCommerce business has been targeting work from home professionals and people interested in health and fitness. Positioned perfectly within the high-growth category of standing desks and healthy workspaces, this brand has tremendous upside potential in building off its strong foundation.

This diverse business benefits from having 40% of the sales direct and 60% through Amazon. The business carries a substantial amount of inventory but qualified buyers will be given the opportunity to buy this on consignment and using the seller as a 3PL. The brand for sale is part of a much larger entity and they have expertise in managing the fulfillment side of the business.

The business has great bones and extremely high star ratings in Amazon but has suffered because the owners have become distracted with other segments of the business. The workload is very low and a new owner could see a nice uptick by simply returning to launching products again or ramping up advertising efforts. The owners believe they need to reduce the number of brands in their portfolio. A new owner with some energy and time to work on the brand can easily turn this store around.