Last Updated on February 21st, 2019
Online since 2015, this business sells consumable products (not supplements) geared toward women 45+. Sales occur via Shopify (15%) and Amazon (83%).
Discretionary earnings grew 58% in 2018, while the top line has grown 40%. At this same rate, the SDE will be $560,000 in 2019.
Through the Shopify store there is a 45% repeat order rate. There is no way to track this via Amazon, but odds are it is similar.
Four new SKUs were launched in the last 7 months. In addition, Amazon UK and CA were launched in August of 2018 and did an average of $12,000 a month in Q4. These are all clear, built in paths to growth.
Workload wise, the owner spends less 10 hours a week operating the business, while an outsourced VA staff that handles the majority of day to day business.
Sale Pending: Yes
First Seen: Wed, Dec 12th 2018
Last Updated: Fri, Feb 22nd 2019