Main Benefits

• Years of operational history, with hundreds of thousands of births logged to date
• Extensive software functionality, allowing for strong revenues and a loyal customer base
• Sticky product with a high lifetime value of c.$300 and low customer churn of 3.9% in the LTM
• Simple operations with a highly scalable cost structure and low owner involvement

Description

For sale is an established B2B SaaS business in the prenatal and birthing niche which has served over 200,000 births lifetime.

Launched in 2008, this business offers users a highly functional software for recording essential birthing statistics. With an intuitive UI, advanced custom features, and a mobile App, this business enables midwives and other birth providers to accurately document, analyze, and report birth data.

With 3.9 million births in 2017 in the USA, coupled with the steadily-growing demand for midwives, the business offers a proven solution for a growing, evergreen niche. The software has demonstrated wide-market acceptance, as illustrated by the strong SaaS metrics. Boasting low customer churn of c.3.9%, high LTV of c.$300 in the LTM, and a highly scalable cost structure, a new owner will have lucrative unit economics at their disposal to invest in paid customer acquisition.

This business presents a great opportunity for a new owner to take over an authoritative B2B SaaS business with proven market fit and strong potential for future growth.