Back to Listings Listing #45461: Pets

Asking Price : $285,000

Annual Gross Revenue : $116,045

Annual Net Profit : $95,195

Profit Multiple : x2.99

Inventory Value: -

R-Index : 125

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From the Broker

This listing is for an affiliate, Amazon Associates, and advertising business created in September 2015 in the pets niche. The Wordpress site features content giving advice to dog owners and earns revenue primarily from a single affiliate. The business ranks highly for a lot of high-volume keywords, has year-on-year growth, and requires minimal work from the Seller.

The primary traffic source is Google organic, with about 75% being from the US. The site also receives traffic from the UK and CA and earns a small amount of revenue through Amazon Associates UK and CA. The business has Facebook and Twitter accounts that aren't being used.

Since owning the business, the Sellers only spend about 2 hours per week on the business. Their primary tasks are monitoring stats and ensuring that things are running smoothly. The Sellers have hired freelancers to do some basic split testing, but very minimal work is done on the site. They have outsourced content to be posted in large batches in the past but don't have any content ordered currently.

* We've decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

* Please Note: The seller is selling off a portfolio of sites and also has the following listings in the same niche:

Listing 45460
Listing 45462

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Listed By

Sale Pending: No

First Seen: Mon, Dec 24th 2018

Last Updated: Thu, Feb 7th 2019

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