Back to Listings SaaS - B2B WordPress Food Blogging Software - $1.4K MRR

Asking Price : $42,800

Annual Gross Revenue : $14,200

Annual Net Profit : $10,700

Profit Multiple : x4.00

Inventory Value: -

R-Index : 100

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From the Broker

Main Benefits

  • One of the highest-rated food recipe plugins on WordPress with a near-perfect product rating
  • Robust functionality with over 4,000 active installs
  • Steady MRR growth, with MRR rising at a c.5.1% CMGR over the past year
  • Low MRR churn rate of c.4.3% and high LTV of c.$200 in the LTM


For sale is a growing B2B SaaS business in the recipe management space with over 4,000 active installs.

Launched in 2014, this business has quickly climbed in user popularity by offering an intuitive recipe management plugin for WordPress. Aimed at food bloggers, this business has differentiated itself from competition through its affordable pricing, extensive functionality, and educational content.

With food bloggers amassing up to four times as many followers as any other industry, food blogging continues to play a fundamental role in the day-to-day of consumers. As the highest-rated food recipe plugin on WordPress with a rating of 4.9, this business stands to greatly benefit from this trend.

Boasting a high LTV of c.$200, low MRR churn, and an MRR CMGR of c.5.1% in the LTM, a new owner has favorable unit economics at their disposal to invest in growth through email marketing or upselling to the thousands of free users.

This business presents a great opportunity for a new owner looking to take over a scalable B2B SaaS business on the rise.

* Revenue and profit figures are annualized on a last three-month basis.

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Sale Pending: No

First Seen: Wed, Jan 2nd 2019

Last Updated: Wed, Mar 6th 2019

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