This listing is for a SaaS business created in December 2017 in the social media niche. The business offers a tool for customers to manage accounts on a popular social media platform. Minimal work is required from the Seller and there are several marketing opportunities for a Buyer to explore, including a second site ready for promotion.

The Seller used Pinterest pinning and YouTube influencers for marketing the business in the beginning. Included in the sale are a Facebook page only used for customer support via Messenger, a customer email list that has not been marketed to, and a YouTube channel. The Pinterest account previously used was disabled, so will not be included. The Seller doesn't have experience with paid advertising, but they have enabled the website to collect crucial tracking data and Facebook pixel data to help with advertising in the future. This is an unexplored growth opportunity the Buyer should consider.

For work required, the Seller primarily spends their time on customer support using Facebook Messenger. This can take about 30 minutes per day. Aside from that, the Seller focuses on strategy and growth by monitoring the industry and browsing for more modules to add to the tool. The Seller uses a freelance programmer to handle any new features or updates. Information for the programmer and all existing code will be handed over, including a unique way to create proxies for the tool.

* The Seller has an additional related site they are preparing to market and promote. This second site with all its code will be included in the sale and has a Facebook and Pinterest account already set up.

* We've decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.