Back to Listings 3 Baby & Kids eCommerce Websites - 10 Years in Business - Selling in Most Baby Categories

Asking Price : $1,250,000

Annual Gross Revenue : $5,334,600

Annual Net Profit : $382,992

Profit Multiple : x3.26

Inventory Value: -

R-Index : 117

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From the Broker

The target is the 10 year old parent company of a trio of seasoned websites in the Baby and Children's high-end consumer products vertical, selling anything and everything that parents need in the baby and toddler market. This Internet Company sells via eCommerce, direct to customer, through its 3 well-ranked websites as well as its 5-Star Amazon Account.

Via its high volume SKU model, this company moves exceptionally high volume for the segment, enjoying 2018 sales of over $5 million, TTM Earnings of over $380,000, an average ticket price of $450 per sale, and a bare minimum time investment needed from the owner.

Requiring limited overhead with roughly 50% drop ship fulfillment, minimal working capital requirements due to favorable vendor terms, and a workload of approximately 20-30 hours per week, this is a truly turn-key opportunity in all regards. The business has a well-executed offering lineup of over 9,000 SKUs, with plenty of room left to add additional products and styles available from existing suppliers.

The product line-up consists of high-end items including everything from strollers and baby furniture to nursery wall art, toys, clothes, and children's books. With sales fairly evenly split between Amazon and the three dotcom sites, this already high-performing eCommerce retailer is well diversified and is a natural choice for expansion into other segment-leading channels such as Walmart, Etsy and Pinterest - all potent ROI investments with huge scale potential, as well as international Amazon channels. Yet to fully tap direct marketing opportunities, this digital business also comes complete with an email database of approximately 50,000 email subscribers and 10-15% repeat customers. This would make an outstanding addition to any existing eCommerce retail portfolio in the apparel, baby, or kids' space, and offers the fast-paced entrepreneur of any skill level an opportunity to step into one of the hottest segments today.

The business has clean books and records, making it a prime opportunity for a smart, qualified entrepreneur to put as little as 10% down and leverage the balance over a 10-year amortization period by utilizing our Lending Partners at Website Closers, making the ROI a very near occurrence opportunity.

This Website Portfolio Represented by:

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Sale Pending: Yes

First Seen: Thu, Jan 17th 2019

Last Updated: Sun, Feb 17th 2019


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