Back to Listings Display Advertising - Farming, Poultry Care & Supplies - $12K gross/mo

Asking Price : $409,000

Annual Gross Revenue : $148,000

Annual Net Profit : $141,000

Profit Multiple : x2.90

Inventory Value: N/A

R-Index : 128

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From the Broker

Main Benefits

  • Keyword rankings for c.92,000 keywords enabling the site to grow organically with over c.3.8 million sessions in the past year
  • Diversified revenue channels with an impressive revenue CMGR of c.16% over the LTM
  • Strong social presence with thousands of followers on Facebook and c.15,000 highly motivated double opt-in emails
  • Lean and scalable cost structure driving high net margins and steady cash flows
  • Low owner involvement creating plenty of time to invest in growth


For sale is a growing and authoritative content business in the poultry care and supplies niche.

Launched in 2015, the business has become the go-to resource for millions of chicken keepers, farmers, and enthusiasts looking for in-depth guides and reviews on backyard chicken keeping and general chicken information. With a focus on informative content, the site has become an authority and thought leader in the space.

As demand for poultry and poultry-related products continues to rise, with US sales reaching a staggering $42.7 billion in 2017, the business is at the forefront of a highly lucrative evergreen niche.

The owner has invested heavily in long-form content and sustainable white hat link building strategies. This approach resulted in the site now ranking for c.92,000 keywords (c.13% of which hold top three SERPs) and sessions growing at a c.101% CAGR for 2016 to 2018. With simple operations and a lean cost structure, a new owner will have plenty of resources to invest in growth.

This business presents a great acquisition opportunity for a new owner looking to take over a proven and authoritative content business with exponential revenue growth. With strong and increasing traffic, lean operations, a loyal social following, and plenty of untapped growth opportunities, a new owner is set up for sustained long term success in this highly profitable evergreen niche.

* Revenue and profit figures are annualized on a last three-month basis.

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Sale Pending: No

First Seen: Wed, Jan 23rd 2019

Last Updated: Tue, Jun 25th 2019

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