Back to Listings Pet Safety Products eCom Business

Asking Price : $136,000

Annual Gross Revenue : $147,533

Annual Net Profit : $42,132

Profit Multiple : x3.23

Inventory Value: -

R-Index : 118

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From the Broker

For sale is an established 3 years old eCom business in the pet niche specializing in offering high quality pet safety and wellness products to its customers, as well as a selection of gift and apparel items for pet owners.

During the company's 3 years of business, they have served over 72,000 customers and exceeded $1.15m in total revenue at a 31% profit margin.

They have a growing social media presence with over 222K followers on Facebook, over 7K Instagram followers and over 102K monthly views on Pinterest.

Highlights & Key Assets:

o Established business in a popular niche with a large social following and customer base.

o Products that provide peace of mind - for pet owners, the safety of their pets is one of the biggest things they worry about, so providing products that help ease that worry has made this business very profitable.

o Impulse purchases - the safety items are often impulse purchases: a pet owner sees the product and buys it right away. This gives the business conversion rates that are far above industry standards and helps the company advertise its lower priced products profitably.

o Existing email list - there are over 30,000 active email subscribers that are extremely under-monetized. Very little has been done in terms of automated email follow ups based on what a customer has bought / hasn't bought.

o Currently requires 15 hrs/week to maintain and can easily be outsourced.

o High margin products.


Full support and training will be provided. This is negotiable depending on your needs.

Reason For Selling:

The owner loved growing the business over the last 3 years and serving tens of thousands of customers. However, 2018 has been a rough year for him and unfortunately he has lost his passion for running the company. The owner has dealt with severe anxiety and depression and just does not have the drive to grow the business. They believe it would be better to find someone who can benefit from running this business who has a drive to see the business grow rather than closing it.

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Listed By

Sale Pending: No

First Seen: Fri, Feb 8th 2019

Last Updated: Tue, Feb 19th 2019

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