This listing is considered a "distress sale" and is appropriate for experienced entrepreneurs, and those already active in the supplement vertical. It had a gross margin of nearly $1.2 million in 2018.

The seller is a public company. They acquired the target business (a supplement website) as part of a larger group of acquisitions. They have had far too many layers of management involved in running the operations of the target business, and it has not been profitable on a bottom line basis.

However, it has consistently generated a healthy top line (near $2 million per year) and healthy gross margins. In 2018, the gross margin was nearly $1.2 million. Therefore, the supposition is that a lean entrepreneur, or someone with synergies in the supplement space, may be able to turn the gross profit into a net profit at an acceptable level.

The asking price is $525,000. This INCLUDES roughly $425,000 of inventory, meaning that the ask on "the business" is only $100k.

There is an established sales process which will be outlined in the business summary, but in short, we are seeking a cash buyer who will move quickly.