Back to Listings Organic Baby Formula eCommerce Retailer - Over 300 Subscribers - 38% Repeat Customer Rate

Asking Price : $2,100,000

Annual Gross Revenue : $1,641,170

Annual Net Profit : $599,733

Profit Multiple : x3.50

Inventory Value: -

R-Index : 111

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From the Broker

The target is a US-based distributor of top-tier brands of Organic, Premium and GMO-free European Baby Formulas. The company has built a solid foundation just on its 2 primary websites, with no sales on any other channel, including Amazon. The Average order value is approximately $115.00 and the company currently has over 300 subscribers and a 38% repeat customer rate.

The Company sells multiple brands of formulas covering each stage of a baby's needs. The product range offers babies with only the best available European formulas. All products are carefully chosen to nourish infants with the highest quality organic, sustainable and healthy ingredients.

Founded just under 3 years ago, the Company has already booked $3.7 million in lifetime sales and over $1.2 million in earnings. TTM earnings as of February 28, 2019 reached $600k, which was a 30% increase in YOY earnings. Currently 100% of the Company's sales are driven from its 2 branded websites. In addition to these two domains, the Company has the rights to 27 additional, strategic domains that have yet to be developed.

All infant formulas are purchased from certified and registered suppliers located in the Netherlands and in Germany. They ship the products directly to a 3PL fulfillment center in the United States, where the orders are then shipped directly to customers and subscribers.

This business is easily relocatable and will allow a new owner a great deal of flexibility from both location and scale perspectives. The Company has numerous opportunities for growth immediately at hand, especially with the current suppliers. The business can be expanded to include ALL baby products, including baby cereals, baby food jars, snacks, etc. as the current suppliers carry all of these items under the same brands. Additional growth opportunities include the development of smart SEM & SMO plans, adding Affiliate Marketers (huge potential!) and expanding to other channels. In the right hands, this organic baby formula company can be blown up in very short order.

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Sale Pending: No

First Seen: Tue, Mar 19th 2019

Last Updated: Tue, Mar 19th 2019


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