This FBA business is experiencing rapid growth (163% YoY earnings) with forecasts of breaking $11mm in 2019 revenue and $14mm in 2020. The owner is offering a low upfront multiple with an earn out tied to these forecasts.

The business operates in a few different verticals with a focus on finding underserved, emerging, and opportunistic markets. They are successfully established in an evergreen market of repellent products and recently became the undisputed leader in one of the hottest markets for kids.

There is a strong moat of defensibility by obtaining special certification which will allow them to expand into Europe as one of the only players in the European market (Amazon recently removed over 1,000 of their competitors products). This business is already very well established in the US market and has navigated the complex documentation requirements that Amazon requires in the US. Over 5,000 Amazon reviews adds to the defensibility of this line.

It is run by a lean but competent team which will transfer to new ownership.

In 2018 they launched a product that found exception product/market fit. In 2019 they plan to offer variations on this product, expand into Europe as one of the only retailers in their space (despite strong demand), and release a new product which consumers are demanding.

He is selling as he is expecting his first child soon and wants to spend a few years enjoying this new stage of his life.