For sale is one of the world's leading manufacturers of Power Bands, Ionic Bracelets and Magnetic Jewelry for men, women, kids and pets. It was established in 2011 after its founder noticed a growing trend in alternative therapy products, which customers wear to improve their well-being, get better sleep, reduce pain and use for sports.
The business generates the bulk of its income from 4 different verticals. There are countless others to explore but the four working well, with years of history, are: 1. Pain relief - customers wearing a bracelet to reduce all kinds of pain; 2. Improving sleep - customers getting a better/deeper sleep wearing a bracelet, 3. Golf niche. Golfers have always sworn by various bracelets, copper, magnetic etc.; 4. Motocross/sport - riders wear bracelets to reduce a symptom called arm-pump which is caused by the vibration of the bike and results in the forearms being so full of blood that the rider can lose control of the bike and it's very painful.
They have a growing social media presence with over 38K Facebook followers; 5.4K Twitter followers; and 332 YouTube subscribers. Additionally, it has a large customer database of around 100,000 growing daily by around 200 leads.
The store has been growing steadily and has huge potential for more product designs and for wider expansion across the globe.
Highlights & Key Assets:
o 8-year proven profitability since 2011
o The business is in a strong niche - jewelry and health combined
o UK trademark on the brand name
o Fantastic loyal customers who are nurtured through on-going email campaigns
o Large customer database of around 100,000 growing daily by around 200 leads
o Repeat customer rate is approximately 20% (average over the past 12 months)
o Lists split by niche - pain, sleep, golf, motocross and actual customers
o Shopify Plus website for UK and USA stores. Plenty of customization and optimization has resulted in a high converting store with average conversion rate over the past 12 months of 7%
o Amazon and eBay seller accounts with over 5000 positive feedback
o High-converting landing pages and email funnels
o $45 Average order value (over the past 12 months)
o Established brand with high-perceived value
o Social media assets with over 38K Facebook (combined two Facebook business pages); 5.4K Twitter followers; and 332 YouTube subscribers
o The business has five different landing pages aside from its two main websites. These five landing pages have different domain names which target the business's primary products
o The business has expanded rapidly over the past 2 years from turnover of less than 200k per year (for the first 5 years) to over 1 million the last 12 months
o Strong margins with typically 10x product cost to selling price
The owner is willing to offer a training period. This is flexible depending on the new owner's needs. Additionally, the virtual assistant will stay in the company if required.
Reason For Selling:
Seller has been running this for eight years and wants to explore other opportunities.
Sale Pending: No
First Seen: Wed, Apr 3rd 2019
Last Updated: Thu, Apr 11th 2019