Main Benefits

• Portfolio of well-built Apps with steadily-increasing installs rising at a c.46% CAGR for the period 2016 to 2018
• Product market fit with c.110,000 business serviced over the years
• Well-received products with an average App rating of 4.9
• Lean and scalable cost structure driving high net margin of c.80% in the LTM
• Low owner involvement creating plenty of time to invest in growth

Description

For sale is a portfolio of B2B SaaS businesses in the digital marketing niche.

Launched in 2016, the portfolio of SaaS businesses offers a suite of five complementary Shopify Apps aimed at e-commerce merchants looking to increase their sales and conversions. With highly rated products and wide-market reach, the Apps offer a unique ecosystem of essential digital marketing tools that have successfully serviced over 110,000 business owners over the years.

The business has focused on the ever-growing Shopify platform to scale. With over 800,000 merchants and 1 million active users, a new owner will have a large target market to tap into to continue growing the business.

The portfolio is simple to operate, with the owner building the business with scale in mind. This allowed the owner to grow the business while dedicating minimal time to maintenance and maintaining high margins, allowing for plenty of resources to invest in growth.

The portfolio of Shopify Apps presents a great acquisition opportunity for a new owner looking to acquire a suite of well-built B2B SaaS products. With proven market fit, glowing user reviews, and clear cost and operational synergies, a new owner will be immediately set up for success.