Launched in late 2016, this husband and wife team have built a well branded and positioned bag company with great prospects for growth still intact. When the couple was ready to start a business they were on the search for a bag that met all their needs as parents, travelers, photographers, etc. They had no luck and decided to create a single bag that could met these needs.
Working only 10-12 hours per week between the two of them this business could be an easy add on to an existing portfolio. They also use a 3PL and for a buyer looking to maximize profit the inventory could be self managed in a small space to save $500-$1500 per month.
The business was built naturally without paid advertising. All of their social media, search engine, and direct traffic comes without ad spend. There is a great opportunity for growth in 2019 with paid ads and they have hired a firm that has seen very nice first month data. The return on ad spend has been 6.47x.
The product roadmap looks very strong for 2019 with a new smaller backpack set to release in a couple of months. Nordstrom has expressed interest in carrying their products and specifically a smaller bag.
This couple has decided that they enjoy the start up phase of business more than anything and have decided to sell and allow the new owner to take this business to the next level. The revenue and discretionary earnings are both up significantly with 90% YOY revenue growth and the 75% YOY SDE growth.
Sale Pending: Yes
First Seen: Tue, Apr 23rd 2019
Last Updated: Sun, Jun 16th 2019