Main Benefits

• Robust business fundamentals with a high MRR and a strong average LTV of c.$870
• Certified partnership with Snapchat, which is extremely difficult for competitors to mimic
• Innovative product that has put the business among the market-leaders in a lucrative and growing niche
• Lean cost structure with net margins of over 80%

Description

For sale is an innovative B2B SaaS business in the social media marketing automation niche.

Launched in 2017, the business offers powerful automation tools across the world's largest advertising platforms including Facebook, Instagram, and Snapchat. By providing extensive functionality, the product has saved customers thousands of hours of work. As one of the only providers of its type, the business has become a certified partner of one of the leading global social advertising platforms.

As global connectivity and device usage continue to increase around the world, companies are increasingly turning towards digital advertising to promote their businesses. Global digital ad spending is projected to increase at a c.13% CAGR reaching $518 billion by 2023. Having established a strong foothold in this niche by developing functionality across the major social media platforms, the business is perfectly placed to continue benefiting from this long-term, structural tailwind.

The owner has built the business with scale in mind, focusing on using a developer and customer representative to handle the limited daily operations of the business. With strong net margins of c.85%, a new owner will have plenty of time and capital to explore growth initiatives.

The business presents a great acquisition opportunity for an investor looking to acquire an innovative B2B SaaS business with a clear value proposition and a vast addressable market.