Main Benefits

• Firmly positioned in the lucrative hardware & power tools niche
• Impressive revenue CMGR of c.33% over the last 12 months
• Strong SEO foundation with c.2,700 long-form posts driving rankings for c.16,500 keywords
• Lean and scalable cost structure driving high net margin in the LTM

Description

For sale is a rapidly growing content business in the hardware and power tools niche.

Launched in 2017, the business has quickly established itself by providing informative guides and product reviews of hardware and other tools. With c.230 posts and over 2,700 words per page, the site boasts a vast library of educational content that continues to attract a growing number of visitors each month.

With the global hand tools market expected to reach c.$17.7 billion in annual sales by 2020, the business is in a strong position to capitalize on this demand to continue scaling.

The early investment in content has paid off, with the site now ranking for c.16,500 keywords and seeing rapidly-increasing organic search traffic. Revenues have followed a similar upward trajectory, rising at a c.33% CMGR in the LTM.

The business presents a great opportunity for a new owner to acquire a well-built content business in a growing niche.

* Revenue and profit figures are annualized on a last six-month basis.