Main Benefits

• Clear value proposition in the rapidly-growing social media marketing and automation niche
• Large addressable market of B2B and B2C users fuelling an expected MRR growth rate of c.50% over the 2018 to (e)2019 period
• Attractive SaaS metrics with the business generating over $25,000 in MRR across a paying customer base of c.845 users
• Simple operations with low owner involvement and a VA staying on post-sale
• Robust functionality helping drive rapid product adoption and fuel growth

Description

For sale is a well-built SaaS business in the social media marketing and automation niche.

Launched in 2017, the business has steadily grown in popularity by providing an effective automation software for users looking to grow their Instagram following. With robust functionality, extensive features, and a competitive pricing strategy, the business offers a sophisticated Instagram management tool that has served thousands of B2B and B2C users over the years.

As an Instagram-focused software, the business is has secured a firm foothold within Instagram's ever-expanding ecosystem. With over one billion monthly users, Instagram offers access to a large and growing target market. With newly-added direct checkout functionality, the platform is increasingly attractive for large B2B users looking to engage and grow their Instagram audience.

The diverse set of features and affordable pricing have resonated with users, helping spur rapid product adoption and drive revenue growth. With much of the day-to-day outsourced to a virtual assistant and a continuous focus on process automation, the business offers plenty of time and cash flow to invest in growth.

The business presents a great acquisition opportunity for a new owner looking to take over a highly scalable SaaS business with a large and steadily expanding target market, attractive SaaS metrics, and a history of continued growth.

* Revenue and profit figures are annualized on a last three-month basis.