For sale is an authoritative and rapidly growing content business in the pest control niche, an industry forecast to generate $27.6 billion in global sales by 2025.
Launched in 2017, the business has seen a significant investment into quality content and white hat SEO from the very start, allowing the business to scale at an impressive rate. The vast library of high-quality, long-form content has helped the site secure rankings for over 170,000 keywords. This has had a compounding effect on traffic, with an impressive 1.5 million unique users attracted to the site in the last year alone.
The site has experienced rapid financial growth, which has been rewarded with lucrative affiliate, display advertising and lead generation partnerships (the latter recently re-negotiated from $8/lead to $12/lead on account of good performance). This has helped revenues reach a remarkable c.16% CMGR over the LTM alone.
This growth is set to continue as the niche enters the seasonal high from April through October, with April and May already showing YoY (monthly) growth of c.860% and c.790% respectively, thanks to increased rankings and recent CRO work.
With simple operations, a scalable cost structure and freelance writers staying on post-sale, a new owner will have plenty of time and cash to dedicate to growth initiatives.
The business presents a great opportunity for a new owner to take over a well-built and rapidly growing content business in an evergreen niche. With a vast library of high-quality content, simple operations, and many unexplored growth strategies, a new owner will be set up for success.
* Revenue and profit figures are annualized on a last three-month basis.
Sale Pending: No
First Seen: Fri, Jun 7th 2019
Last Updated: Sat, Aug 31st 2019