For sale is a well-built B2B SaaS business in the email marketing and customer engagement niche.
Launched in 2015, the business provides Amazon third-party sellers with email automation software to encourage product reviews and feedback from users. With feature-rich functionality including extensive analytics and buyer management, the business has helped over 1,600 users improve their customer engagement. The strength of its offering has been recognized by Amazon, with the business being an approved App vendor and included in the Seller Central App store.
Third-party sellers have continued to launch businesses on Amazon. In 2018, third-party sellers contributed 58% of Amazon's gross merchandise sales, generating c.$160 billion. With more than 85% of users reading reviews before buying a product, the business offers an indispensable product to a growing market.
The intuitive software and strong results have created a clear value proposition, which has fueled an impressive c.35.4% CAGR in MRR between 2016 and 2018. The business itself is simple to operate with day-to-day operations outsourced to contractors, leaving a new owner with time and capital to invest in growth initiatives.
This represents a great acquisition opportunity for an investor looking to acquire an authoritative B2B SaaS business with a clear value proposition in a rapidly growing niche.
Sale Pending: Yes
First Seen: Mon, Jun 10th 2019
Last Updated: Sun, Jul 28th 2019