Back to Listings SaaS - B2B Customer Loyalty & Engagement - $416K MRR

Asking Price : $11,221,000

Annual Gross Revenue : $5,748,000

Annual Net Profit : $2,122,000

Profit Multiple : x5.29

Inventory Value: N/A

R-Index : 82

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From the Broker

Main Benefits

  • State-of-the-art software with a clear value proposition in an evergreen niche worth hundreds of billions of dollars
  • Customer-centric business model and well-received product with a perfect feedback rating
  • Impressive history of bootstrapped growth with revenues reaching a c.109% CAGR over 2015 to 2018
  • Attractive SaaS metrics with over 1,600 users, low net MRR churn of c.2.9% and high LTV of c.$10,200
  • Fully autonomous team staying on with the business post-sale


FE International presents a rare opportunity to acquire a reputable B2B SaaS business in the customer loyalty and engagement niche.

Launched in 2015, the business has scaled at a remarkable rate by providing an innovative software for automobile repair shops looking to increase customer acquisition and retention. With extensive features and a refined process, the business allows users to employ multi-channel sales strategies across numerous mediums.

The business caters to the c.$479 billion-dollar auto repair industry. With hundreds of thousands of individual repair shops across the US alone (many of which are yet to come 'online') and consumers preferring to own their vehicles for longer periods of time (translating to additional repairs), The business operates within a large and evergreen market, allowing for plenty of room to continue scaling organically over time.

With a highly trained team of marketing experts, the business offers customized marketing services, allowing existing users to access years of industry experience to grow their businesses. The unique value proposition has helped drive strong cash flows to invest in growth.

The business presents a unique acquisition opportunity for a new owner to take over a market leading B2B SaaS business with a fine-tuned process, well-trained team, and reputable brand.

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Listed By

Sale Pending: No

First Seen: Wed, Jul 17th 2019

Last Updated: Mon, Mar 9th 2020

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