Back to Listings Display Advertising - Health & Lifestyle Blog - $5.9K gross/mo

Asking Price : $245,000

Annual Gross Revenue : $71,000

Annual Net Profit : $59,000

Profit Multiple : x4.15

Inventory Value: N/A

R-Index : 97

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From the Broker

Main Benefits

  • Well-established brand in a growing, multi-trillion-dollar niche
  • Steady traffic with over 9.5 million lifetime visitors and 3 million visitors in the LTM
  • Strong social media presence with over 100,000 followers across various social platforms
  • Rapid revenue growth of c.32.3% CAGR over the 2017 to (e)2019 period


For sale is a growing content business in the health and lifestyle niche with more than 9.5 million lifetime visitors.

Launched in 2013 and re-branded in 2017, The business has become the go-to resource for millions of consumers looking to live a healthier, more active lifestyle each year. With a focus on the popular Weight Watchers program, the business offers its visitors a large range of healthy recipes, diet advice, exercise tips, and other healthy living recommendations.

Healthy living and exercise are becoming more and more popular each year. This is well-illustrated with the expansion of the global wellness industry, which saw a staggering c.$4.2 trillion in sales 2017. Within health and wellness, Weight Watchers also continues to gain momentum, now catering to more than 4.5 million members globally. These favorable macro dynamics offer a large and growing target market for the business to pursue.

The content has resonated with consumers, driving steady traffic and revenue growth. With c.$96,000 in annualized revenue throughout the L3M, a lean and highly scalable cost structure, and freelance writers staying on post-sale, a new owner will have plenty of resources to invest in growth.

The business presents a unique acquisition opportunity for a new owner looking to take over a proven content business with a clear value proposition in a growing niche.

* Revenue and profit figures are annualized on a last three-month basis.

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Listed By

Sale Pending: No

First Seen: Wed, Jul 31st 2019

Last Updated: Mon, Jan 6th 2020

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