Launched in 2016, this agency directory with a membership model is the perfect mix of a content business and SaaS. The focus is a directory of agencies spanning several verticals including: advertising, marketing, and design services.

The business is built on organic traffic. The trends have been growing for years and the site ranks on the first page of Google for thousands of keywords and many times ranks in the top 5 positions.

This business has an extremely low workload with the owner spending only 2 hours per week to maintain the business. The site is built in WordPress and does not need any ongoing development outside of simply updating the plugins and site which is done with a click of a button.

Currently the business has 144 paying subscribers and has never tried any paid advertising or outreach methods. There is a long list of agencies that inquire about listing each month but the only ones the owner works with are those who have indicated they are ready to pay for the listing. He feels that developing a sales cycle for converting these hot leads into customers could lead to dramatic growth.

The churn for this business is very low at 3% and the lifetime value a customer is over $500.