This Amazon FBA business was built by a former banker turned serial entrepreneur. In 2013 he left his job with the largest bank in the United Kingdom to be a digital nomad. At first, he planned to travel for 18 months but he extended his stay and even started a family and finally returned to the UK in 2017.
The seller runs other FBA brands and is also in the process of acquiring another. He would like to free up his capital and time to focus on the new project.
The business sells products like iPhone, iPad, and iPod chargers. It also has wireless charging accessories.
The workload for this business is very low. He spends 5-10 hours per week maintaining the business. Most weeks he spends closer to 5 hours but if he is working on ads or developing new SKU's it can add some time.
A product this broad can be difficult to protect against the competition. There are a few things the owner has done to create a moat around it. He has focused on branding and custom packaging. Because of this, he has never had any issues with hijackers. Additionally, his products have Apple, Qualcomm, and UL certifications. Certified products are entrenched in the Amazon algorithm because there are so many competitors that do not have the assurance of the certifications. The certifications help his business maintain positioning. For example, when the business has run out of inventory they have recovered "best seller" status immediately when stock returned. This business is also built to be transferred. The seller has everything documented in SOPs. There is a VA that handles customer service and administrative tasks.
We are offering this business at a 2.2x multiple in hopes of driving strong interest and finding a solid cash buyer.
Sale Pending: No
First Seen: Fri, Aug 16th 2019
Last Updated: Wed, Nov 20th 2019