In 2015, this seller launched a drop shipping website for mailboxes. After seeing a presentation on the opportunities in private label FBA at a conference in 2016, he switched gears and launched his home and kitchen FBA business. The business is 95% Amazon and all the goods are shipped directly to Amazon fulfillment centers.
The current line of products focuses on specialized glass and drinkware. In terms of strategy, this seller has played the long game since day one. He has not participated in many of the prominent strategies that sellers use to build reviews and launch products. He started by designing a higher spec product. His drive for quality and a long term view have slowly and steadily built a brand that has strong reviews and high star ratings. He is on the premium end of the pricing spectrum which has helped keep his net income at 20%.
The seller has built a well-protected business on Amazon. The brand name is trademarked and has Amazon brand registry 2.0. This gives them special analytics, and most importantly, the ability to quickly remove hijackers and counterfeits. The trends for this business show a company that is doing quite well. The revenue and net income are both up 50% year over year. The business is stocked up for the holiday season so for a buyer that moves quickly they will have an excellent opportunity to recoup some of their investment immediately.
The reason for the sale is that the seller is interested in taking a break from his work for a while and would like to purchase a property in New Zealand.
Sale Pending: No
First Seen: Thu, Aug 22nd 2019
Last Updated: Sat, May 2nd 2020