Back to Listings Affiliate - Pet Supplies & Product Reviews - $7.8K gross/mo

Asking Price : $181,000

Annual Gross Revenue : $94,000

Annual Net Profit : $74,000

Profit Multiple : x2.45

Inventory Value: N/A

R-Index : 148

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From the Broker

Main Benefits

  • Established brand in the profitable pet supplies and reviews niche
  • Strong SEO foundation with keyword rankings for c.77,000 keywords and authoritative backlinks
  • Steady traffic with c.823,000 visitors to the site in the LTM
  • Well diversified revenue streams with earnings growing c.190.9% between 2018 and (e)2019
  • A lean cost structure, minimal owner involvement and high net margins


For sale is a growing and highly scalable content business in the pet supplies and reviews niche.

Launched in 2017, the business has steadily risen in user popularity by providing unbiased and informative product reviews for a wide variety of dog-related topics. With detailed and accurate content (which has been approved by a veterinarian), the business has helped hundreds of thousands of dog owners find the perfect products for their beloved pets.

With hundreds of dog-related posts ranging from supplements and shampoos to flea sprays and beds, the business has established itself as the go-to source of canine information. With more than 63 million American households owning a dog in 2019 and US pet expenditure exceeding $72 billion in 2018, a new owner will have a large and lucrative target market to pursue for further growth.

The business itself is relatively hands off and is easy to manage, requiring minimal owner involvement in the day to day. With lean costs, a new owner will have plenty of resources at their disposal to continue scaling the business through the numerous untapped growth opportunities.

The business presents a great opportunity for a new owner to take over a mature and highly profitable content business with minimal owner workload requirements and a firm foothold in a steadily-growing niche.

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Sale Pending: No

First Seen: Mon, Nov 18th 2019

Last Updated: Tue, Dec 10th 2019

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